Internet Marketing Processes
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
- Create Content
- Choose your Channels
- Be Creative
- Be Consistent
- Be Considerate
- Be Yourself
- Curate your Story
- Engage your Audience
- Analyze and Adjust Accordingly
Internet Marketing means Visibility, Credibility & Connection
Internet marketing is the use of online channels to promote your business, attract the right audience, and convert visitors into customers.
- Strategy First
Internet marketing starts with understanding your business goals, audience, and competition. This shapes what channels to use, what messages to lead with, and what actions you want users to take. - Starting a conversation where your customers are.
People research, compare, and make decisions online first. If your business isn’t visible online, you’re being overlooked. Think like your customer, so you can be seen where they are where nurturing brand awareness and leads. - Website as the Foundation
Your website is the hub of all internet marketing. It must be clear, fast, mobile-friendly, and designed with strong UX so visitors can easily understand your value and convert. - Content Marketing
Helpful, relevant content—blogs, FAQs, videos, guides, and resources—answers questions, educates users, and builds trust. Content also fuels search engines, AI discovery, email marketing, and social media. - Search Engine Optimization (SEO)
SEO ensures your website and content can be found. This includes keyword research, on-page optimization, site structure, and technical improvements that help search engines understand your site. - Email Marketing
Email keeps your business connected to your audience through newsletters, updates, and educational campaigns that nurture leads and encourage repeat engagement. - Social Media Support
Social platforms help distribute content, engage audiences, and reinforce your brand. Social media works best when it supports your content and website—not when it stands alone. - Analytics & Optimization
Performance is tracked through analytics and reporting to understand what’s working and what needs improvement. Strategies are refined over time for better results.
Let's work together.
We work closely with our clients to communicate and develop the an internet marketing plan that works for them including the following variables:
- FREQUENCY
- CONTENT THEME
- GOALS (Call to action)
- DESIRED PLATFORMS (social media, blog, website, email, newsletters, print ads, etc)
(859) 624-2981
nicole@startupproduction.com