There are No Shortcuts to an Effective Web Presence
A Professional Website is so much more than a collection of pages…. We build websites that increase traffic and help convert those visitors into customers.
Located in Lexington KY, Nicole has been providing web design and internet marketing services to small business owners for nearly 30 years. Nicole Mueller is the founder of Startup Production, helping entrepreneurs simplify systems, regain control, and build brands that promote their growth. Nicole blends strategic thinking with practical execution—helping businesses move forward with confidence, not chaos.
What Is AEO? And Why It Matters for the Future of SEO
What is AEO—Answer Engine Optimization and how is it changing SEO? Most people have no idea how this new tool for users, using “AI Overview” generated content, has changed the entire search optimization strategy. How do you get your site to show up on the Answer Engine? How does it work and how to use it to your advantage?
What Is Google Tag Manager? A Complete Guide for WordPress Website Owners
Digital marketing today relies heavily on data—how visitors use your website, where they came from, and what actions they take. Google Tag Manager (GTM) manages all the tracking scripts and analytics tools that capture this data. We will break down what Google Tag Manager is, the problems it solves, how it helps SEO, how to set it up, how to add a tag, and how to use it with your WordPress website.
Understanding Zero-Click Searches: What They Mean for SEO and How to Use Them to Your Advantage
What is Zero-click Search, Why does it matter in your SEO Strategy and what can you do to combat zero-click searches? And how can you turn zero-click search into an advantage?
Equine and Ranch Rewards | Georgetown KY
When Steve began building his third website for his newest venture, “Equine and Ranch Rewards”, he again contacted Startup Production to develop his new site with their new designed logo and their new target audience.
Four Hands Cleaning & Organizing | Lexington KY
Richie of Four Hands Cleaning & Organizing found me via Google and after a friendly conversation, I learned about his new and exciting business venture with his wife, Janet. I first directed him to local sources that help startup companies in Lexington KY
All Clean Window Cleaning | Richmond KY
Liz and Kevin, married couple and partners in their window cleaning business, contacted Startup Production to reboot their web presence. A few years ago, their old site had gone down and they had lost access to all its content.
Heritage Pools and Outdoor Living | Lexington KY
After working with Jon on his other business’ website (ByerBuilders.com) and internet marketing since 2017, with confidence in our work, our customer service and our responsiveness to complete every task and job we start, he came to us to develop his new website.
Understanding Schema.org: The Secret Weapon for SEO and AEO in the Age of AI
What is Schema.org? How does it help SEO? How has it become even more important with the advent of AI and AEO? And what are the basics on how to use it on a WordPress website?
Karsare Water Systems | Versailles KY
In 2025, the owner sold the business to a local firm, which transitioned from being an authorized Kinetico dealer to becoming an Authorized Culligan Dealer. With new ownership and a new product line, the website required a complete overhaul
How can your business benefit from Blogging?
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.”
Straith Enterprises | Lexington KY
Alex called Startup Production excited to promote his new venture of Straith Enterprises, which would eventually branch out to other services, markets and companies. We first began with the logo design work and branding of his new venture …