Located in Lexington KY, Nicole has been providing web design and internet marketing services to small business owners for nearly 30 years. Nicole Mueller is the founder of Startup Production, helping entrepreneurs simplify systems, regain control, and build brands that promote their growth. Nicole blends strategic thinking with practical execution—helping businesses move forward with confidence, not chaos.
A long-time client since 2011, Jean Allen Kemper called Startup Production when it was time to retire the Athens Schoolhouse Antiques Show and evolve into her new venture, Rose House Antiques, an online store for antique furniture and décor.
Allysha of The Sterling Gypsy called looking for help with her Shopify store, and had not had success with other web developers/designers. We did an overhaul of the site’s design, content, functionality and navigation, which had not been set up properly.
For now close to 10 years, Nicole has been working with the Sleep Education Partners of Lexington KY and Boise ID. So when the partners were starting a new venture with Everything Sleep Consulting, they contacted Startup Production for their website design and development ….
Startup Production offers an I.M.A.P. Report (Internet Marketing Analytics & Proposal Report) – which provides clients a full audit and analysis of their online presence with recommendations on how to move forward in building on their strengths and addressing their weakness.
Internet & Digital Media Marketing involves driving traffic, inspiring engagement, increasing leads and conversions through various digital media channels.
Mountain Association of Berea KY (formerly MACED) hired Startup Production to recreate the AAGGKY’s formerly Wix site to a fully functional, membership enabled, ecommerce WordPress website that was responsive, mobile friendly and told their store in a more visually-appealing
Mountain Association of Berea KY (formerly MACED) hired Startup Production to create a online web presence for one of their clients, Reedy’s Remedies. They wanted an ecommerce website that was responsive, easy to read/navigate, visually captivating, with a clear call-to-action and engaging to convert each visitor to a customer.
It is the process of promoting your brand, your services and your products without the sales pitch. It’s about creating interest and brand awareness by writing content that not only people want to read but they will search for.
Branding is about communicating your company’s personality with visual elements, telling a story with graphics and pictures, and being consistent with that visual theme from your logo to your website, your print materials and digital media.
When recessions hit, small business owners are hit especially hard as their budgets as well as their assets and financial gains are thinner, and thus have less ‘cushion’ to ride out the hard times. So what can you do to prepare your small business for a potential recession? How can you survive the up and downs of the economy while still growing your business? And why should your marketing efforts continue despite any economic highs or lows? How can you be creative with your marketing budget during a recession?
Keeping your WordPress website up-to-date protects your site, keeps your data secure, fixes any bugs, prevents any WordPress update conflicts, and can also improve speed as well as the look, feel and functionality of your website.
After being a tenant of YSOS for more than 15 years, I was excited and eager to promote their services with a newly redesigned website with revised content, improved branding impression, and a full description of the why the services are needed…