We build websites that increase traffic and help convert those visitors into customers. Content is King for SEO, Engagement & ROI.
What is content marketing?
It is the process of promoting your brand, your services and your products without the sales pitch. It’s about creating interest and brand awareness by writing content that not only people want to read but they will search for.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
“Content is King” as they say, and this is even more pertinent when it comes to your website content. Good content will engage your customers, attract search traffic and help build your business. Many business owners today are inundated with the daily operation of their company so don’t have the time or desire to write their own content. Startup Production is here to help!
Content Marketing Q&A
Why is content creation a challenge for most business owners?
“65% marketers find it a challenge to produce engaging content. 62% don’t know how to measure the ROI of their campaigns. And 60% say they can’t produce content consistently.” – Optinmonster.com
So, you’re not alone if you feel content marketing is an obstacle that you’re not sure you want to take on. We can help motivate, train or manage.
How much time do I need to invest?
“In 2018, bloggers spent an average of 3.5 hours writing a post. The only way for bloggers to differentiate themselves is by putting in more sheer effort, both through increasing the quality of their blogs and the length of their posts.” – Orbit Media
Content marketing is an investment of time and creativity, which many business owners are not willing to give. In those cases, it may be advisable to hire a content creator.
Why should you only publish unique, quality content?
“Quality content is the key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2,000%” – Search Engine People
For content to have an impact, it must be engaging, related to your industry, original and added to your website consistently each week, each month and throughout the year. Duplicated or scrapped content will be penalized by Google.
What is the recommended length of your content?
“Average length of top ranking pag es on Google is 1,890 words.” – Backlinko
The caution is: focusing on word count does not encourage quality writing. So write your full story with definitions, the pros and cons, the dilemmas surrounding the topic, solutions and benefits, case studies, statistics, and answers to frequently asked questions. With a well-defined outline, it will not be a challenge to reach an optimal 1200 to 1800 words.
What principles and core values affect our content writing?
We do not write generic content and we do not reuse or resell written content to multiple clients and we do not use AI-generated content*. We work closely with the client as their content creators or content consultants. We can also suggest topics that are relevant to your brand and will attract the attention of your target audience; or we can train your staff on the SEO protocols of writing good content.
When creating content, we work very hard to write content that is very specific to your brand, your personality, your way of doing business, your core values, your expertise and your audience. We do the heavy lifting of producing content but we work for you and with you to ensure the content is tailored to your marketing goals and will provide residual value to increase leads and conversions.
How do we work closely with our Clients during our Content Creating Process?
- We meet with the client and learn more about their goals, their industry, and the unique ways they serve their market. We determine what content needs to be written, whether on their website (one time), or on their blog and social media (recurring monthly or bimonthly)
- After meeting with our client, we determine suggested topics and send a list of questions that is tailored to them. For example: What inspired you to start this business? What are your core values and future goals? What is your process for producing, distributing, or supporting your products and services? And so on.
- After they’ve had a few days or a week to review the questionnaire, we schedule a meeting where I interview the client based on the questions and any other side questions that pop up during the discussion. This meeting is usually anywhere from 45 minutes to one hour.
- Next, I begin working on a first draft of the content with unique, quality and engaging wording. From the time spent interviewing the client, I work to include the owners’ core values, their opinions and their expertise in their industry. I also take time to focus on keywords, Latent Semantic Keywords (LSI)*. Depending on the content, I will research relevant industry leaders’ quotes, recent statistics, and market trends that relate to the topic.
- The content is then sent to the client for approval (nothing is published without client consent). Content is then revised, edited and stylized for easy readability, scanning, SEO optimization and visual interest. And then we publish and promote.
Why is Content Imperative for your Internet Marketing’s Success?
“Traditional Marketing talks at people. Content Marketing talks with them.”
TARGET YOUR AUDIENCE
“Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” (DemandMetric)
Content that is keyword-rich helps match up search engine queries (and users) to your website, blog and social media. Using the right keywords for your targeted audience, without impairing the integrity or the readability of each page’s content take skill and experience.
SEO
“72% of online marketers describe content creation as their most effective SEO tactic.”
Consistent content writing (through a blog or news feed) pings the search engines each time new content is published, which increases your page ranking and site traffic. Why? “Websites that also have a blog are shown to have 434% more indexed pages.” Everytime you publish new content or update existing content, you ping the search engines to increase indexed pages and improve overall ranking.
*Indexed pages are the pages of a website that a search engine has visited, analyzed and added to its database of web pages.
ENGAGEMENT
“Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” – CMI
Well written content engages the user and motivates readers to your specific call-to-action, and hopefully conversion. A well content marketing plan will increase trust and credibility in your brand as you promote your expertise via your content. Trust & credibility are the top to reasons that motivate users to convert to customers.
ROI
“Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.”
Content Marketing is the process of selling without direct traditional marketing processes by educating, entertaining or informing your audience free of the typical sales pitch. It’s affordable, has long-term residual effects, and will continually attract new traffic. Your efforts should be consistent, your content needs to be unique, and your writing style should be engaging. “Good Content is not just storytelling, it’s telling your story well.”
RETURNING VISITORS
“77% of internet users read blogs.”
Regularly writing new content on your website also gives your users a reason to return to your site again and again, as well as share new content with their friends. Writing content is all about being consistent, compelling and concise. The quality of your writing is essential to your success, so write content for humans, not search engine spiders. Thinking of your audience when you choose topics, writing style, research and visuals.
VERSATILITY
“58% of marketers said ‘original written content’ is the most important type of content, outdoing visuals and videos.” (Social Media Examiner)
Content marketing takes on many forms via blogs, webinars, infographics, vlogs, photography, social media, newsletters, newsfeeds, cartoons and online manuals. It appeals to a greater audience, including millennials, who are inundated and exhausted with commercialized media.
